Is digital marketing a force for good or evil Use academic references Essay

Is digital marketing a force for good or evil Use academic references and practical examples to critically address this question - Essay Example nique that is used for the promotion of the products and services using the database-driven online distribution channels so as to reach the consumers in the relevant, cost-effective and personal manner. The digital marketing includes: online marketing such as website optimisation, Search Engine Optimisation, Video Search Engine Optimisation (VSEM), Social Media Optimisation (SMO), blogs & forums, online display advertising, and email marketing, mobile marketing such as messaging, mobile internet, and App Advertising, eMedia marketing such as video, audio, and the content delivered through the electronic devices. Despite businesses changing drastically into the digital marketing, the digital age has brought both the good and evil part. This paper will investigate the good and evil part of digital marketing. The emergence of the digital marketing has changed the modern market. Despite some of the limitation of the digital marketing in terms of the bandwidth, the diffusion and the technological issues, many of the offline transactions are now being replicated online in a quite successful manner (Boone, & Kurtz, 2013). Though this is comprehensive, it’s not yet exhaustive. The value of the examination of the list of the dual platform behaviours recognizes that digital marketing can affect certain aspects of the marketing behaviour via its unique features it presents to consumers, both negatively and positively. The increased competition, high costs and rivalry among firms demands that organisations establish long-term relationships with the customers to be able to retain and increase their market shares (Casalo et al., 2008). With relationship marketing winning, businesses are turning to digital marketing to understand consumers’ behaviours and to encourage brand loyalty and involvement. Additionally, digital marketing derives some benefits such as the perceived value, customer loyalty, and commitment. Customer loyalty can be defined as the perceived form of re-

Network Topology and Wiring Essay Example | Topics and Well Written Essays - 750 words

Network Topology and Wiring - Essay Example The physical mapping of the network may be geometrical in shape whereas the logical topology would include mapping of the network. Ring Topology – where all elements in a network form a ring, and the unidirectional data passes through all elements in the network and thus, each element has to ensure that the speed is being retained Tree Topology – Where the central hub acts as the node from which intermediate nodes emerge and further nodes may emerge from the that node in such a way that a chain may be formed. The last node is termed as a leaf from where no child node emerges In context to the networking needs of the healthcare center, the mesh topology seems quite relevant. With the enhanced technology measures, the healthcare centers require networking topologies for medical practices, pharmacies, laboratories, even for multimedia purposes like cardiac monitoring alongside other applications. Furthermore, communication patterns need to be developed to deal with payment claims, lab test results and other matters which need to be communicated to various stakeholders (Hoysh, Yoshihashi & Bailey 2012). Various prototypes have been developed to increase networking efficiency in similar technologically advanced healthcare centers. Research and experimentation reveals that mesh network prove to be the most cost effective yet relevant network topology in this context. Such a topology is convenient since it has the capacity to support a wide range of network. Also, delivery time for the conveyance to message may be reduced. As mentioned above as well, a mesh topology is one where every node relays data to any other node in the system. Thus, all nodes essentially cooperate in distributing data in the network. Furthermore, since wireless technology needs to be incorporated, mesh typology is more relevant since it supports such a